Most restaurants rely on a small app stack covering four core jobs: point of sale, reservations, scheduling, and online ordering.
Toast and Square dominate point-of-sale. OpenTable and Resy handle reservations for most full-service concepts. For staff scheduling, 7shifts and HotSchedules are standard across independent groups and chains alike.
Online ordering runs through a mix of first-party tools built into the POS and third-party platforms like DoorDash and Uber Eats. Most groups end up managing both.
Apps handle operations well, but none of them improve how a restaurant shows up in Google search. That gap costs covers every night across every location.
For the visibility side of the stack, a restaurant digital marketing agency can close Google search gaps across every location.