SEO costs for a business typically range from $500 to $5,000 per month, depending on scope and provider. Solo freelancers charge less; specialist agencies charge more. Most small businesses spend $1,000 to $2,500 monthly.
What you pay reflects what gets done. Basic packages cover keyword research and on-page fixes. Full-service programs add content, link building, and ongoing reporting.
Multi-location businesses pay more because each location needs its own local keyword strategy. A portfolio of five locations is not five times harder, but it does require more structured work than a single-site engagement.
One-time fixed-scope programs cost less overall than open-ended retainers and often deliver clearer results. Some agencies offer a defined 90-day push with a before-and-after report instead of an indefinite monthly bill.
Restaurant groups looking to close specific local search gaps can learn more from a restaurant marketing agency that specializes in multi-location visibility.