Hotel marketing budgets typically run 3 to 6 percent of total revenue. A mid-size property generating $5 million a year might spend $150,000 to $300,000 on marketing. Larger full-service hotels and resort groups often reach seven figures.
That budget covers paid search, social media, OTA fees, email, and agency fees. Agency retainers for hotel marketing commonly run $3,000 to $10,000 per month depending on scope and portfolio size.
Restaurant and F&B operations inside hotels are often underserved in that budget split. Local search visibility for a hotel's dining concepts rarely gets dedicated spend, even though it drives direct covers.
For hotel groups that want their restaurant concepts to rank in local search, Noble Cuts operates as a restaurant marketing agency built specifically for multi-location dining portfolios.
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