Local SEO is highly effective, especially for restaurants. Studies consistently show that over 75% of people who search for a local business visit one within 24 hours. For a restaurant group, that translates directly to covers.
The lift compounds across locations. Fix one location's Google Business Profile and rankings improve there. Fix all locations at once and the whole portfolio gains ground in local search.
The biggest drag on effectiveness is execution gaps: unoptimized profiles, missing local keywords, and no consistent local content. These are fixable problems, not permanent ones.
Working with a restaurant marketing agency that specializes in local search is the fastest way to close those gaps across every location.